The 5 Things Top Realtors Do Differently (That You Can Start Doing Today)
If you're a realtor working hard but still not closing as many deals as you should, it might not be about effort — it might be about strategy.
At Well Run Marketing, we work with high-performing real estate agents every day. We’ve noticed something: the most successful agents aren't working more — they’re working smarter.
1. They Treat Their Brand Like a Business
Top agents don’t just promote listings — they promote themselves. They understand that people hire people, not companies.
They have:
A clean, professional website
A memorable visual brand (logos, colors, style)
A strong personal story and niche
How to apply it:
Ask yourself: “If someone Googled me right now, what would they see?” If it’s not impressive or clear — fix it fast. (We can help.)
2. They Use Marketing Automation to Win Time Back
Top realtors aren’t manually responding to every new lead at 10 PM. They’ve built systems that follow up with leads automatically, schedule appointments, and send reminders — even when they’re at a showing.
What they use:
AI-powered text/email follow-up
Smart appointment booking
Drip campaigns that build trust over time
How to apply it:
If you’re still chasing leads manually, you’re burning out. Let automation handle the follow-up while you focus on people.
3. They Show Up Where Their Clients Are
The best agents aren’t just on one platform — they’re strategically visible across channels.
They consistently post:
Market updates on Facebook
New listings and stories on Instagram
Local insights and thought leadership on LinkedIn
How to apply it:
Pick the 2 platforms where your ideal clients hang out, and commit to posting 3–5 times a week. Need content ideas? We’ve got templates.
4. They Prioritize Reviews and Referrals
High-performing agents know that social proof sells homes. They make it easy for clients to leave reviews and turn happy customers into raving fans.
They also:
Send follow-up thank-you texts
Ask for Google reviews at closing
Offer small referral incentives
How to apply it:
Build review requests into your process — don’t leave it to chance. Even 10 solid reviews can move your rankings and credibility fast.
5. They Invest in Professional Support
Top agents don’t try to do it all alone. They partner with specialists — marketing teams, transaction coordinators, designers — so they can stay focused on what they do best: closing.
How to apply it:
If you're stuck in the weeds of DIY marketing, it's time to get help. The right partner pays for itself in time, energy, and results.
Final Thoughts: It’s Not About Working Harder — It’s About Working Smarter
That’s exactly what we do at Well Run Marketing.
We’re here to help realtors:
Ready to step into what top agents are doing differently?
📞 Schedule a free call at wellrunmarketing.com
📧 Or email us at: [email protected]
